Sadie Thoma Advisory
Growth strategist with 25+ years building category-defining businesses — from global agency leadership to shaping Google's most strategic commercial partnerships.
About
Sadie Thoma is a growth strategist with 25+ years building the commercial strategies that turn market momentum into lasting competitive advantage.
At Google, she invented the ABCDs of YouTube — now the global creative effectiveness standard across 50+ markets — and created the AI Lighthouse Program and CMO AI Labs, bringing 200+ Fortune 500 companies through AI transformation. Before Google, she held senior leadership roles at Ogilvy, BBDO, and Gotham, and co-launched the Tribeca Film Festival.
Today, through Sadie Thoma Advisory, she brings that depth to founders, CEOs, and boards — helping them shape what comes next.
Services
Whether you need a strategic thought partner, a structured advisory engagement, experienced executive support, or a speaker for an upcoming event — I tailor every engagement to deliver the clarity, speed, and impact that matters most.
From go-to-market and category expansion to organizational transformation, I partner with founders, mid-market CEOs, and Fortune 500 CMOs and execs at the moments that define a company's trajectory — bringing the pattern recognition of 25+ years to the decisions that matter most.
Practical, board-ready counsel for organizations moving from AI curiosity to competitive advantage. Drawing on my work leading Google's AI Lighthouse Program and CMO AI Labs — which brought 200+ Fortune 500 companies through AI transformation — I help leadership teams build frameworks that translate AI's promise into real commercial impact.
The right partnerships can compress years of growth into months. I help companies identify and activate the strategic relationships across their ecosystem — agency alliances, brand co-marketing, or program collaborations — that jointly accelerate outcomes and create lasting competitive advantage.
Visionary, evidence-based perspective on growth, AI adoption, change management, and the future of the marketing industry — delivered at leading conferences, executive leadership forums, internal all-hands, and industry summits worldwide. A practitioner's point of view, not a theorist's.
Insights
Videos & Podcasts
Think with Google · Featured
Sadie Thoma and Derek Rodenhausen of BCG explore the AI revolution in marketing — from evolving consumer journeys to AI-driven influence maps and what it really takes to lead in the AI era.
Watch Now
How R/GA used Gemini AI to maintain cinematic consistency across every frame of an AI-generated film.
How the rise of creators and the power of fandom are reshaping brand relationships, audience engagement, and what it means to build commercial relevance in a content-driven world.
Sadie Thoma and BCG's Derek Rodenhausen discuss how AI is converging streaming, scrolling, searching, and shopping — and what marketers need to do now to stay ahead.
How top agencies are rewriting the rules of creativity with generative AI and Google's media models.
Interviews with CEOs navigating the AI era.
As technology rapidly evolves, where should executives direct their attention?
Written
Inside the creative process behind a landmark AI-generated campaign — and what it signals for the future of agency work.
Read ArticleA deep look at how the most forward-thinking creative shops are harnessing AI to do work that wasn't possible before.
Read ArticleHow Google is helping marketers move past AI hesitation and build the confidence to put it to work.
Read ArticleHow to build responsible growth frameworks that hold up at scale — and why it matters for the bottom line.
Read ArticleNew data on shifting viewer behavior and what it means for brands investing in sports media.
Read ArticleOn the intersection of data-driven targeting and human-centered storytelling — and why the future belongs to both.
Read ArticleWork Together
Whether you're a founder shaping your next move, a CEO at a pivotal moment, or a CMO looking for a seasoned thought partner — I'd love to connect.
I'll be in touch within 1–2 business days.